Friday, November 12, 2010

Where's the 4th dimension?

Most folks consider the 4th dimension to be Time. When we look at the online experience, depth is really metaphorical for an onscreen medium, but by 'depth,' we ask does it have gravitas or substance. By 'time,' I mean--does it make me come back. Does it have stickiness. Is there a retention strategy to make me come back and find it useful and relevant, time after time.

So, looking at the OMMA list of Web Award Finalists in their September edition, it was curious that there we no (or at least explicit) sites that had a prolonged usefulness. Most seemed to be a 'one and done' type of experience--albeit a beautiful and rich experience. It would be great to have a category in addition to Beverage, Automotive, Blogger(?!), and Financial Services which sought out rich experiences that served as an enduring resource and not just a one time, ooh-ahh experience.

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